Increase brand awareness for Juan Valdez Café.
We created a day to recognize Colombian coffee growers for harvesting the best coffee in the world: Coffee Grower’s Appreciation Day.
Our followers on social networks sent Colombian coffee growers messages of love and gratitude through Twitter. We showed these messages to the local coffee growers as a thank you for harvesting the best coffee in the world.
We created an emotional bond between the farmers and the public. Juan Valdez Café managed to connect the two ends of the chain: coffee producers and consumers. As a result, brand awareness increased by 83%.