LAN Airlines sought to promote their flight destinations within Colombia.
We went in search of the perfect LAN Photojournalist. We created a photography contest for Colombians to show us how beautiful their country is and at the same time discover our routes.
By having participants take pictures of beautiful destinations throughout Colombia, we were also generating new images for the brand. LAN Photojournalist was an activity in social media inviting anyone to take photographs, from any device.
LAN received thousands of new photographs that were used as advertising material for the brand. In addition, LAN awarded the best photographer with a contract for three months to capture the 22 domestic destinations the airline services.