Poker Beer wanted to create a digital presence during the fairs and celebrations. With more than 15 holidays per year, Colombians do know how to party.
We created a social media reality show, taking the brand’s most active Facebook followers to experience these fairs with 50 Poker. We documented their experiences as they took on challenges, using 50 Poker Beer cans as their leverage to win.”
Thanks to the communication strategy in social networks and offline activities, Poker Beer managed to increase sales and brand awareness.