How to make Smirnoff the ultimate “day after the party” memory.
The party is not over. Keep it going the next day with Mixhibit – an app that lets you relive the best moments of the night before. Mix photos, tweets, check-ins, and add your own soundtrack to create a video like no other.
Users had the option to share this video with their friends on social networks and relive the party with Smirnoff.
Mixhibit was a success! It was downloaded by 41% of the target audience, demonstrating that Smirnoff, in addition to providing an amazing party experience, can innovate in Social Video Experiences.